Mario Tapia

How To Grow Your Market for Apps in Latin America & Europe

mariotapia — Mon, 22 Aug 2011 04:21:18 +0000

The Telefonica/BlueVia, team are in Silicon Valley to provide an overview of Telefonica’s footprint in the Latin America and Mexico and to help you understand how you can promote your Apps thru their mobile network API’s.

Come along and chat with James Parton, Director of Marketing, and BlueVia team about how integrating BlueVia into your apps and web services can provide a great revenue stream. Special insights for targeting businesses and consumers in Mexico, Argentina, Brazil as well as European markets of UK, Spain and Germany, will be given.

Door Prizes, are ten free passes to Mobile 2.0, www.mobile2event.com, on Thursday, September 1st — a $199 Value!

Sponsored by:

Telefonica/Bluevia Team

James Parton, Head of BlueVia Marketing

Jose Valles, Director of Enabling Platforms and Developer Ecosystems

Chris Book, Evangelist

Nick Mullen, Director of Product Management

Panel: Success Cases

Amobee – Gabrielle Schindler

Boku – Kevin Brown, SVP Sales at BOKU

Date: August 29th, 2011

Register: http://blueviasv.eventbrite.com/

Mixer/Event Registration - 6:00pm – 7:00pm

Panel: 7:00pm Presentations Begin

Cost: Free, but Registration is required to attend.

Location: Mighty SF

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Sponsored by:

MobileMonday May 16th

mariotapia — Tue, 19 Apr 2011 23:00:00 +0000

The Japanese pioneered many aspects of the modern mobile computing. Long before the smartphone era began, Japanese feature phones allowed users to surf the web, purchase and pay for train tickets, and of course play innumerable games. However, with the advent of Apple iPhone and Android-based systems, the US has unarguably assumed the leadership position in mobile. But Japan has not stood still. In fact, with many talented mobile developers and designers now free to build software for open platforms, the Japanese mobile industry is roaring back with novel innovations across the mobile landscape, both for its domestic market and for the international markets. Join us for MobileMonday’s “Spotlight: Japan” where you will hear from some of the Japanese mobile industry’s movers and shakers about the next generation of mobile innovation in Japan.

Sponsored by:

Moderator:

Scott Ellman – USAsia Venture Partners

Presenters:

Hal Seki – Chief of Cirius Labs. - Cirius Technologies, Inc
Miku Hirano, Product Manager | Hajime Hotta, CTO – Naked Technology, Inc
Takufumi Kawane: Vice President, Business Operations - Gree
Gary S. Brown, Director North America – Morpho
James Spahn – Nico Nico Douga
Date: May 16, 2011

VIP Mixer – Meet the Panelists: 5:30pm
Event Registration: 6:15pm | 7:00pm Panel Begins

Cost: Free, but Registration is required to attend.

Location: Xerox Palo Alto Research Center (PARC)

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App Store Smack Down!

mariotapia — Tue, 03 Aug 2010 20:29:14 +0000

I co-chair Mobile Monday Silicon Valley with Mike and Kate, and this month we have an App Store Smack Down with Getjar, Nokia, RIM and Chomp.

Check it out:
Moderator: Jessica Dolcourt – Sr Associate Editor – CNET/CBS Interactive

Panelists:
RIM – Ian McDonald – Manager, Developer Programs
Getjar – Chris Dury – VP Products
Nokia OVI – Michael Bergen – Senior Manager, Developer Relations & Partnerships
Chomp – Ben Keighran – CEO/Founder

Date: August 9th, 2010
Time: 6:30pm Registration Opens | 7:10pm Panel Begins Cost: Free, but is required to attend.
Register for So Many App Stores…Now what? in San Francisco, CA on Eventbrite
Drinks: Provided
Location: Hyatt Regency SF California St & Drumm St (5 Embarcadero Center) San Francisco CA 94111

Portal Speed Critical for User Experience – Faster IS better than Slow

mariotapia — Sun, 20 Jun 2010 21:04:01 +0000

Many years ago, my first role at AT&T Wireless was to reduce the download time of Media Net. In 2003 the avg download time was a whopping 15sec!! Back then we were still on 2.5G network with blistering speeds of 25kpbs, fast for the time. TMOUS had the fastest when comparing Operators, at 4.5sec, at the end of the day there were many reasons why AT&T was so slow, 1) Secure connections were somehow set to always on devices shipped from their OEMs (a PRD slip up), 2) caching wasn’t optimized on the server side, and 3) some network tweaking was done to speed up routing.

I’m pretty sure download speed continues to rank near the top when it comes to user experience. This Gomez release gives a great overview of who is fastest and who’s lagging. Obviously there needs to be a balance between experience and speed, but in this ADD world speed will win, any delay over 5sec I’m bored and I’m moving on to something new.

Impacts of a slow site:
- Negative reaction from users and brand association
- Users move on to a competitor’s site
- Perception that site is not as good as the competitor’s
- Last but not least, REVENUE, speed is directly related to monetization

For more details:

http://www.gomez.com/download/wp_mobile_great_expectations.pdf

Mobile Monday June 21st Event

mariotapia — Fri, 18 Jun 2010 21:05:53 +0000

I Co-chair Silicon Valley’s largest Mobile Developer Group, please come if you are interested, and its FREE.

You have focused on the product. You have designed it with care. Come learn about 4 critical add-ons that can enhance your core product’s functionality and adoption.

This event is sponsored by BlueRun Ventures.

Presenters
Monetize – Jim Greenwall – CEO of Danal
Location aware – Tasso Roumeliotis – CEO of Wavemarket
Track and analyze – John Forese – CEO of Motally
CRM – Scott Kveton – CEO Urban Airship

Logistics
Location: W San Francisco
Date: June 21, 2010
Cost: Free, but registration is required to attend.
Drinks: Provided
Transportation: Nearest BART is Powell St.
Parking: Valet is $38-$48 per day