My old company Dwango (soon to rebrand as Dijji) has finally succeeded in launching Playboy Mobile in the US. Cingular is currently the only US operator, but Rogers in Canada has been providing the content for a couple months now. The question now is what kind of backlash our puritanistic country will cause. Playboy has been doing a good job in licensing its brand globally. There are some 20+ mobile licenses around the globe and its been making an impact on PBs stock as well. CNN PB Article
Although adult content has been available for mobiles since the early days, 1999, most US operators have been reluctant to place it in the mainstream portal or even off portal via 3rd party aggregators. This is a big move on behalf of the operators, especially when there are no Parental Controls to limit access to this content, I am concerned especially for the minors that are the growing demographic for mobiles in the US.
Although CTIA is working on standardizing Parental Controls I don’t think we will see anything published from the working group any time soon. So parents beware and you adult males… enjoy?
–and so it goes
