SBC will rebrand its wireline business to AT&T after the merger. They say the logo will be redone, I sure hope the DeathStar logo will be gone. I do like that they want preserve AT&T, American Telephone and Telegraph, a name of historical significance and part of Americana. I’m glad that they decided to preserve the name.
“According to SBC, the AT&T brand was chosen as the best platform because of its core strength in the enterprise market, and its “universal awareness as a communications brand” according to internal research which showed AT&T has 98% awareness among consumers and nearly 100% awareness among businesses, as well as high global awareness.”
…and so it goes.
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